Innovative Marketing Solutions for Entrepreneurs and Small Business Owners
If you’re a small business owner, how do you compete with big businesses on price? You Don’t! Let’s face, Walmart is a super giant retailer of consumer goods.
Their secret.. volume buying, where they can get unbelievable wholesale discounts and pass on this savings to the consumer, while still making a hefty profit.
And now this holiday season, Walmart has turned it up, by offering a price match guarantee, which may threaten the retail business of a small business owner. [Continue reading...]
Building your database and mailing list can be an exhaustive, yet necessary project for a growing business, but it must be done the right way! You must get permission before adding someone to your mailing list!
I’m writing this after receiving a sales promotion from a business owner that wanted more info on an event I was hosting. Last week, Business Owner emailed me, and said, “Send me more details.” So I did. Never heard back… But this week, I’m receiving her Holiday Promotion Newsletter. She had added me to her mailing list! Without permission! Crazy part: If she had just sent an email saying, “Hey can I send you an email about some holiday promotions I’m having?” I would have said, “Sure.” I get a few hundred emails a week, so people emailing me isn’t a problem.
But, now I just feel violated! Had this Business Owner contacted me just so she could obtain my email? Was she not really interested in my event? 
And as trivial as this may be, it can have serious consequences; there are anti-spam laws that will get you & your business in trouble! Sure, it’s a longer process to get people’s permission, but that’s just the cost of being a business owner and operating ethically. So please, don’t just add peeps to your mailing list without permission
In the mean time, I guess I’ll have to get familiar with the unsubscribe link…
I am blessed to live in Chicago, a great city of daily event & networking opportunities. Attending events is necessary for my business, and luckily I have choices. So here is my list to judge if a networking event will be worth my time. 1. The Right Target Market- I know what my target audience [...]
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The holiday season bring togetherness & giving, especially in the workplace. One tradition that many look forward to is the company holiday party. As a business owner, it’s been a long time since I’ve been to a company party, but one day I thought… Why do I have to be left out? Enter the Anti-Office [...]
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When working on your business a lot of questions will come up. Whether you’re talking to your accountant, your lawyer, your bank, your clients, or your customers. Here are some common answers people make the mistake of saying about his/her business. Be Prepared with the Right answer! Q: Who is your target audience? A: Everyone. [...]
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The Hospitality Expo, sponsored by NIU business ledger was held at NIU Naperville Campus. I decided to go and was looking forward to this expo as it catered to event and meeting planners. It was promoted by hereschicago.com, a great planning resource for those planning events. (It has been my kept secret for looking like [...]
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VELVETSTYLE SocialBiz was created to give business owners and entrepreneurs simple, in-your-face Marketing Strategies. Oftentimes, business owners neglect their marketing needs for their business or simply don't know how! You can have a great … [Read More...]
